If you haven’t updated your website design in a while, you might want to consider it. Even if you believe your website is still doing all you need it to do, there are some factors you might not be thinking about. The rate of technological change is quick, and websites that don’t change with the times don’t reflect well on their brands.
Updating your website will help you better meet the needs of your customers and it will make sure you’re making a great first impression. Here are 6 ways to know it’s time to update your website design:
1. Your Website Has An Outdated Look.
When we look at old pictures, we find our hairstyles and fashions to be woefully outdated. When it comes to the internet, the speed at which things become outdated is even faster. There are regularly changing trends in website design, and users recognize certain things as outdated.
Your website should make a great first impression. It should draw customers in. Websites that look outdated to users do not accomplish this. Your website has everything to do with how your target market sees your brand, so it should always be looking its best.
2. Your Website Is Functionally Outdated.
Technology and functionality can become outdated just as much as the aesthetic look of a design. If your website is not responsive (automatically reformats depending on device) you are in desperate need of an update.
Over half of all website visits are from mobile devices and that number only continues to grow, so having a mobile-responsive site is an absolute must.
3. Your Website Doesn’t Make It Easy For You To Share Content.
If you don’t have a blog as part of your website, you’re missing out on an opportunity to easily share content with your target market while boosting your search engine rankings. CMS software makes it easy for you to regularly share content on a blog within your site.
4. Your Website Is Vulnerable To Security Threats.
Security is a major concern that you need to consider. For e-commerce websites, in particular, it’s vital that your customers not have any reason to question that it’s safe to proceed with a transaction. A new website design can tighten up your security to ensure that both you and your customers are safe from threat.
5. Your Website Isn’t Responding To The Data.
If your website doesn’t currently give you access to a wealth of analytic data about how visitors are using your website, it’s time to update. If you do have access to data and it suggests your website probably isn’t doing what it should or could do, it’s time to update.
The data will often clearly show areas where you aren’t converting well. Making design changes and testing until you find the best performing design is a good idea.
6. Your Website Is Slow Or Difficult To Navigate.
Attention spans are getting shorter, and if your website takes too long to load, many users are going to leave before even seeing what you have to offer.
People will also leave if your website is difficult to navigate.
You may have great content on certain pages within your website, but without easy navigation, no one will see it.