Search Engine Optimization

For any business that plans to thrive over the next five to ten years, now is the time to invest in a powerful SEO strategy. Search engine optimization (SEO) makes the content of your website more discoverable to search engines and more visible to consumers. Our process identifies those keywords that best target qualified prospects searching for services your business offers and provides you with authoritative and relevant content to establish your brand as an authority in your field.

Query Research & Discovery

Understanding how your consumers find your products online lays the groundwork for an effective SEO strategy. We dig deep into your business to understand your customers and discover how they search for your products. We identify the most popular keywords associated with your product and take ownership of the specific phrases that reflect desirable consumer behavior.

We analyze your traffic sources to locate the origin of your existing traffic. An in-depth analysis of conversion patterns reveals which of those funnels has proven most effective and which ones need further development. Once we understand your customer, we meet them at their point of need.

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Inspection Foundation

At the same time, we do a complete inspection of your website with an eye to search engine compliance. We structure your sitemap properly and ensure that web crawlers can access meta data for every element of your website. We align the taxonomy of your content with the structure expected by web crawlers.

The foundation of your SEO strategy begins with a solid foundation. We lay out the elements of your website in a way that makes it logically accessible to web crawlers and intuitive for consumers to navigate.

When existing content is brought into compliance, we begin our journey towards on-going content creation strategies to widen your websites presence in all major search engines.

A Few Of The Many Factors We Audit

  • XML Sitemap
  • Link Profile
  • Disavow File
  • Schema Markup
  • NAP Presence
  • Internal Linking
  • Robots.txt
  • Social Signals
  • Canoicalization
  • URL Redirects
  • Title Tags
  • Bounce Rate
  • Meta Descriptions
  • ALT Tags
  • Reviews
  • LSI Keywords
  • Content Quality
  • URL Structure
  • Open Graph Tags

High Quality Content With A Local Focus

With a solid foundation in place, we start building your website with the kind of relevant, authoritative content that drives meaningful traffic.

We target your keywords and phrases with content designed to encourage multiple visits and generate a natural call to action.

We seek out links to complementary websites in an effort to build your network of contacts and give your website a competitive edge.

Most businesses thrive on local traffic. Building your website up to service your local community gives you a huge advantage when it comes to content generation and SEO.

You have the opportunity to directly interact with your customers and give them a chance to invest personally in your success.

Localized reviews and links from social media sites give your website a massive SEO boost as it informs search engines that your business has an active audience.

Take The Long View

Search engine optimization is a marathon, not a sprint. Advertising strategies such as pay per click often focus on providing immediate results. A search engine strategy focuses on building relationships with the consumer base and earning the trust of search engines.

When your content proves to be relevant, correctly structured, regularly updated, and locally involved, your website earns a much higher ranking on results pages for a longer period of time. A solid foundation with proper SEO will yield returns for years to come.