It often takes several touches to get a response from your audience. While they may look at the first email, it often takes several attempts before they will make a purchase decision or take an action.
Understanding where your customer is in the sales funnel helps you to plan your marketing strategy and get more clients.
One of the most important elements of your strategy is subscriber engagement. Simply put, you have to interact with the people on your list.
Many business owners focus on the size of their list, when in actuality, size is less important than engagement.
Do you email them once a quarter or once a month? Do your emails contain interesting content that makes them want to click back to your site? A subscriber who is engaged in a positive way will read your emails, click through to your site and make a purchase or take action.